Evri

CLRTY came to Broadhead with a bold ambition: launch a line of functional beverages that felt as elevated and intentional as the lifestyles of the people they were made for. Designed for five distinct states of being — Recover, Relax, Sleep, Energy, and Focus — each drink blends cannabinoids, adaptogens, and nootropics into a daily ritual that actually works.

We created a sub-brand that carves out it's own space within the functional beverage space. From naming to packaging, we built a system that’s clean, confident, and purpose-driven — designed to stand out on shelves at Whole Foods and other grocers, but feel right at home in the hands of wellness-minded Millennials and Gen-Zers. The result is a line that speaks to real benefits, not buzzwords. Functional, but never formulaic.

Note: This direction was part of early concept development and was not selected by the client. Presented here as a standalone exploration of the brand’s potential.