Evri

CLRTY came to Broadhead with a bold ambition: launch a line of functional beverages that felt as elevated and intentional as the lifestyles of the people they were made for. Designed for five distinct states of being—Recover, Relax, Sleep, Energy, and Focus—each drink blends cannabinoids, adaptogens, and nootropics into a daily ritual that actually works.

We created a sub-brand that carves out its own space within the crowded functional beverage market. From naming to packaging, we built a system that’s clean, confident, and purpose-driven. It was made to stand out on shelves at Whole Foods and other like-minded retailers, while still feeling right at home in the hands of wellness-minded Millennials and Gen Zers. The result is a line that speaks to real benefits, not buzzwords. Functional, but never formulaic.

The logo is a visual embodiment of the name, Evri, rendered as a single, continuous loop. It’s interconnected and forever repeating, echoing the idea of support through every mood, every moment, every day. A system designed not just to look good, but to feel lived in.

Note: This direction was part of early concept development and was not selected by the client. Presented here as a standalone exploration of the brand’s potential and is strictly conceptual.