MyBurger

A hyper-local visual system for a fast-growing regional favorite.

As MyBurger expanded into two new Minnesota suburbs, we were asked to design murals and supporting graphics that would embed the brand into its new environments, not just visually, but culturally.

We developed a set of custom illustrated murals for the Eagan and Woodbury locations, each one tailored to the fabric of its neighborhood. In Eagan, references to the Vikings’ training facility, the Sperry Tower, and local parks create a sense of pride and place. In Woodbury, we pulled from high school mascots, Tamarack Nature Preserve, and community landmarks to reflect the town’s layered identity.

More than just decoration, each mural functions as part of a modular environmental system. Logos, soda machine wraps, window clings, and in-store signage were all designed to scale with the brand while staying rooted in the communities it serves.

This is what it looks like when a burger brand builds with care.